Autoblog.nl becomes part of PXR

Autoblog.nl, the largest Dutch news site in the automotive sector, becomes part of PXR.

With an average reach of 2.2 million unique visitors per month, Autoblog.nl is a leading name within the automotive world. From test drives and practical car news to the best used car deals and car spots, Autoblog is the go-to site for petrolheads (who are also welcome to drive electric). The platform was founded in 2004 and is the hotspot for car enthusiasts. On YouTube, Autoblog has over 210,000 subscribers.

Under the wings of PXR, Autoblog.nl will further develop over the coming years as a fully-fledged and inspiring media brand. “We are excited to welcome Autoblog.nl to the PXR family,” says Ernst Keyzer, CEO of PXR. “With Autoblog.nl, we are expanding PXR's portfolio and entering the automotive sector. We see huge opportunities to work with the team at Autoblog.nl on the next phase of development and growth.”

Chief editors Wouter Karssen and Michael Ras: “We are thrilled with the move to PXR. Autoblog.nl has grown significantly over the past few years, and the next logical step was to join a professional media company like PXR. The entire team is very excited to work together with our new colleagues from the other PXR brands to further grow Autoblog.nl.”

As part of PXR, Autoblog.nl will continue to operate as an independent brand, maintaining its unique identity and editorial independence. The current team at Autoblog.nl will be strengthened with resources and support from PXR in the areas of technology, sales, and marketing to further innovate and expand its content and platform.

About PXR

PXR is an independent Dutch media company that combines the publishing of strong brands with quality content with media sales, innovative technology, and events. With Voetbal International and VoetbalPrimeur, PXR has a strong presence in sports media. In recent years, PXR has expanded its portfolio to include Bright.nl and Scientias.nl. PXR operates multiple brands in the areas of sports, parenting, and technology. PXR has strong growth ambitions, which it realizes through both autonomous growth and acquisitions. PXR is based in Amsterdam and employs 150 people.