Special interest for genuine interest
As an independent media company, we combine publishing, advertising, tech and e-commerce to reach true enthusiasts in niches such as sports and parenting. Special interest for everyone with a genuine passion for sports, science, tech or health.
Truly understanding is truly reaching
We help brands understand and connect with their audience. Our editorial teams support in understanding the audience and with the help of data, we assist in reaching them.
View our brandsStrong in special interest
Sports, health, technology and science. Our brands either go in-depth or expand the playing field. With stories that enrich and knowledge that is truly useful.
Advertising
Our special interest portfolio reaches athletes, sports fans, enthusiasts, mothers and caregivers daily. Our media brands ensure high-quality reach across nearly every target group, resulting in millions of unique visitors per month.
Deep expertise
in tech & eCommerce
We believe in building things ourselves, with our own brands, platforms and technical solutions. Thanks to our dedicated in-house development team, we remain flexible and partnerships are always possible.
Our story
PXR started in 2015 as Digital Enterprises, initially as a technology company specializing in online advertising. Soon, we developed an online publishing operation with titles such as VoetbalPrimeur. In 2022, Digital Enterprises was transformed into PXR, a fully-fledged media company with digital roots, tech expertise and a strong focus on special interest.