Objective
With this campaign, Renault aimed to increase trust in electric driving and demonstrate that electric mobility is accessible, innovative, and sustainable. At the same time, the brand wanted to showcase its latest EV line-up (R4, R5, Scénic, and Mégane) to a broad audience, highlighting how Renault combines innovation, affordability, and sustainability.
Campaign
Bright and Renault joined forces in a five-part video series exploring electric driving today. Each episode tackled a widely discussed topic or persistent EV myth, such as range, safety, and battery life. Bright made the complex world of electric mobility clear and accessible, using educational storytelling, strong visuals, and a journalistic approach.
Campaign
Bright and Renault joined forces in a five-part video series exploring electric driving today. Each episode tackled a widely discussed topic or persistent EV myth, such as range, safety, and battery life. Bright made the complex world of electric mobility clear and accessible, using educational storytelling, strong visuals, and a journalistic approach.
APPROACH
The campaign consisted of:
- A five-part branded video series on Bright.nl and YouTube
- Branded shorts across all social channels to drive additional reach and engagement
- Five branded articles on Bright.nl, diving deeper into the themes covered in the videos
- An SEO-optimized brand hub (bright.nl/endoor) bringing all content together
- A brand lift study to measure the impact on brand awareness and perception
Each episode combined educational storytelling with strong visuals and a journalistic perspective, enabling Bright to make the complex world of EVs understandable for a wide audience.
IMPACT
The campaign reached hundreds of thousands of people across Bright’s online channels and generated remarkably high engagement on social media. The branded articles and video series significantly outperformed Bright’s benchmarks, with peaks reaching up to 900% above average.
The brand lift study also showed clear results: +1.4% awareness, +6% consideration, +4.2% preference, and +2.4% action intent. With this, Bright and Renault not only strengthened trust in electric mobility but also inspired a broad audience to consider Renault’s electric line-up.
Results
Branded long forms
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Total: 269,919 views (+54.3% vs. KPI of 175,000)
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Average per video: 53,983 views
Branded shorts
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Total: 1,148,017 views (+129.6% vs. KPI of 500,000)
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Average per short: 229,603 views
Branded articles
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Total: 267,857 reads (+971.4% vs. KPI of 25,000)
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Average per article: 53,571 reads
Results
Branded long forms
-
Total: 269,919 views (+54.3% vs. KPI of 175,000)
-
Average per video: 53,983 views
Branded shorts
-
Total: 1,148,017 views (+129.6% vs. KPI of 500,000)
-
Average per short: 229,603 views
Branded articles
-
Total: 267,857 reads (+971.4% vs. KPI of 25,000)
-
Average per article: 53,571 reads